From TikTok to the Slopes: Trending Ski Gear in 2025 | SIA Austria
Contents Guide:
- TikTok-Inspired Ski Trends
- Best New Ski Gear for 2025
- Affordable Essentials for a Season Abroad
- Where to Buy
TikTok has become the pre-season warm-up for skiers. Type in “best ski gear 2025” and your feed fills with chairlift outfit checks, unboxings, GRWMs, and first-day POVs dropping weeks before the snow even hits. By the time you’re booking flights to Austria or Canada, you already know which jackets are standing out, which goggles are everywhere, and which tech people are actually hyped about. It’s never been easier to see what’s working in real conditions, and what’s worth packing for the season ahead.
TikTok-Inspired Ski Trends
The vibe for #SkiSeason2025 is all about being seen. It’s giving oversized jackets, louder colours, colour blocks, and throwback energy. Think pastel shells in mint or blush pink, clashing with cherry red or lime yellow, all styled to look a little bit 90s.
Streetwear has properly landed on the slopes too. Vogue Business has called out how technical base layers are being styled under collab pieces, with drops like The North Face x Skims and Spyder x Supreme turning practical gear into statement fits. Creators are breaking down entire outfits, from the hoodie you wear on the bus to the shell you ride in, so you can copy the look before you even pack.
Après style is getting its spotlight again, this year with cosy shearling jackets, chunky boots, and oversized knits that work just as well leaning on the bar as they do waiting for last lift. For anyone doing a season, it’s about clothes that keep you warm, look good, and are ready for wherever the night goes.
And then there are the accessories. Mirrored goggles, bold beanies, and printed neck warmers turn a good ski fit into one worth posting.
Best New Ski Gear for 2025
Once you’ve got the look sorted, you need gear that can survive an entire season. The good news is the 2025 kit is built to go harder and last longer.
Skis this year are lighter and more playful, with all-mountain models designed to handle piste laps, side hits, and powder days without swapping setups. If you’re travelling, it means one pair can do it all, whether you’re carving St Anton or lapping Whistler.
Boots are getting smarter, with Dual-BOA systems popping up on more models, letting you fine-tune fit with a quick twist even mid-run. Heat-moldable liners and better walk modes mean less foot pain and easier chalet steps at the end of the day.
Outerwear is going technical too, insulated shells are everywhere, giving you waterproof protection without the bulk of a traditional ski jacket. More brands are pushing recycled fabrics and PFC-free waterproofing, so you can stay dry without loading up on chemicals.
Goggles are one of the biggest upgrades for 2025. Magnetic lens systems like the Smith 4D MAG make swapping lenses in flat light as easy as a snap, and new contrast-boosting tints mean you’ll actually be able to see where the piste ends on a whiteout day.
Safety gear and gadgets are rounding out the list. Helmets with MIPS impact protection are now standard in most ranges, and avalanche transceivers with app-based practice modes make it easier to get confident before heading off-piste. Add a GPS watch and a compact action cam, and you’ve got everything you need to track your days, and share the best runs later.
Affordable Essentials for a Season Abroad
Not everything in your kit needs to be brand new. The best affordable ski gear often comes from second-hand shops or last-season sales. Jackets and boots are worth spending on, as they’re the pieces you’ll live in all season, while gloves, mid-layers, and even skis can be rented or picked up pre-owned.
Most resorts now offer high-performance rentals, making it easy to swap between piste and powder setups and saving you from dragging extra pairs through airports. Once you’re there, Facebook Marketplace and local gear swaps are perfect for picking up spare goggles, helmets, or poles when you need them.
If you’re Canada-bound, check shops near Whistler or Banff, many of those have staff deals or resort partnerships with solid discounts. In Austria, smaller items like gloves and thermals are often cheaper to buy once you arrive, with European brands pricing them better than most UK retailers.
Depop and Vinted are packed with technical layers, retro ski jackets and other fashion gems, for way less than store prices, ideal if you want a TikTok-inspired ski fit without paying for this year’s drop.
Where to Buy
If you want the first pick of sizes and colours, shop early. UK stores like Ellis Brigham, Snow+Rock, and Absolute-Snow usually drop their new ranges in autumn, and it’s the best time to get boots fitted properly before you go. Breaking them in at home saves you from wasting ski days swapping them out mid-season.
Big-ticket items are worth tracking online. Sites like Blue Tomato and Ekosport run early offers and price-match if you spot a better deal somewhere else. Black Friday can be good for skis or jackets too, but if you’ve got specific sizes in mind, don’t wait too long; the most popular gear tends to sell out fast.
Season’s almost here, and this is the moment to get your kit dialled. TikTok might set the mood, but what really counts is finding gear that can handle every day on the hill and still look good in your feed. Pick your mix of new drops and smart second-hand finds now, and you’ll be ready for first chair, last run, and every après-ski shot in between.